MEDIA ACTIVITIES AND COMMUNITY MOBILISATION
Media is playing a significant role in disseminating information and message of Sarva Shiksha Abhiyan to the target population by using different modes of publicity like Print Media /Electronic Media/Transport Buses / Post Cards (Meghdoot) etc. In Himachal Pradesh a number of initiatives have been taken under Media Activities.
Media Activities undertaken in Himachal Pradesh:
- A monthly magazine titled ‘Akkar-Bakkar’ for Elementary school children is being published. This Magazine is being distributed in all the Primary and Middle Schools of the State. Children are showing their keen interest in the magazine and contributing a lot. Keeping in view the demand of Children and teachers now the magazine has been made more attractive and colourful by printing in multicolour.
· Sarva Shiksha Abhiyan, H.P. sponsored an Educational Programme on Doordarshan Shimla titled ‘Nav Jyoti’ on every Sunday at 6.30 PM. At present SSA, H.P. is fully utilized the chunk by telecasting its own programmes / activities etc. at very nominal charges in the form of sponsorship fee for the programme. Programmes on Adhar (an effort to improve the Learning Levels of Primary School Children throughout the State), Bala Features introduced in schools, Karate Training being imparted to girl children, Computer Literacy Programme, Day Care Centers for children with special needs, Bal Mela, EGS Centres etc. have been telecasted. The programme was highly appreciated by the teachers and sensitized community.
· Two Live phone-in Programmes organized on “Role of VEC & Grants utilized by them” on Doordarshan Shimla in which State Project Director,Controller Finance and J.E. were the experts.
· Live phone-in Programmes on Sarva Shiksha Abhiyan also aired from All India Radio, Shimla. State Project Director SSA , H.P. participated in the programme.
· Telecast of Nav-Jyoti Live Programme on “Inclusive Education of CWSN Children” with the experts Lecturer Planning, IED Co-ordinator & District IED Co-ordinator, Mandi.
· To disseminate information and highlight SSA achievements of Himachal Pradesh, two pages (Centre spread) in Giriraj Saptahik are being published on last Wednesday of every month. Since the Sptahik reaches to all Panchayats, Mahila Mandals, Schools, various Deptt. of the state, it has been proved an effective means to take programme upto grass root level.
· Press releases and Write-ups based on SSA activities/ achievements are being regularly released for publication in Print Media.
· Electronic media like Radio, Doordarshan and private channels are also being used for the coverage of activities organized at Block, District and State level to publicize and impart information to the community.
· All the meetings/Workshops/Training Programmes organized at State/ Distt. Level are being regularly covered in the Regional News on Doordarshan and All India Radio Shimla.
· Annual report of Sarva Shiksha Abhiyan for the year 2007-08 has been printed and submitted to GOI and process to prepare Report for the year 2008-09 is in progress.
· Advertisements have been prepared and released for Print Media, Souvenirs, Magazines, and Periodicals etc.
· Media file has been maintained for future references.
· To highlight activities under Sarva Shiksha Abhiyan Write-ups, Articles with photographs are regularly being sent to Public Relation Department/ Print Media for vast publicity of the programme and disseminating information and message of Sarva Shiksha Abhiyan amongst the community.
· Giriraj Calendar for the Year – 2010 published by the state Government is being sponsored by the SSA, H.P. The calendar will carry the message and photograph related to Sarva Shiksh Abhiyan.
· Hoardings highlighting activities/achievements of SSA in the state are being installed at the gateways of the state by the Deptt. of Information & Public Relation , Himachal Pradesh.
Centre Spread on Sarva Shiksha Abhiyan in "Giriraj" Weekly - a Himachal Govt. Publication
Akkar-Bakkar Children's Magazine being published by State Project Office(SSA), H.P.
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Calendar 2010